Why Healthcare Professionals and Organizations Need Social Media
Social media is an undeniable force, an integral and constantly evolving part of our lives. Most companies recognize that social media is essential to marketing, but as a regulated industry, many healthcare organizations and providers still avoid its integration, although these regulations become increasingly less of an issue as healthcare organizations develop HIPAA-compliant guidelines to […]
What is Digital Marketing?
Whether you have a business in the Philadelphia area or business in the Delaware area, digital marketing should be part of your business plan. Today success in business depends on digital marketing. When looking for a DMA or digital marketing agency or an in-house digital marketer, it is good to know a few very important […]
WordPress (vs) Drupal
WordPress vs Drupal. WordPress offers a clean streamlined admin panel that is extremely user-friendly for users that do not have any coding knowledge. Users are able to make a wide array of edits to content such as switching out photos, sliders, text, etc., without the need for a third party to do so. Keeping WordPress […]
Color Psychology in Digital Marketing and Web Design
Why is Color Psychology Important in Marketing? We see color as a crucial component in our marketing and web design strategies because color has a very powerful effect on how site visitors react to goods and services on a web page. An effective use of color psychology uses the power of color to communicate the […]
Don’t Just Dabble… 5 Reasons to Dive into the World of PPC
DON’T JUST DABBLE… 5 REASONS TO DIVE INTO THE WORLD OF PPC (Pay per Click) 1. If you’re not doing it already, your competition surely is. Data consistently shows blooming trends upwards in online marketing spend by businesses of all industries and sizes. PPC is an extremely worthwhile and practical way to stake an early […]
Display and Retargeting Google Image Ads
Display and Retargeting Google Image Ads Showcase your product or service in a visual way with Google Image ads. Reach customers on websites that partner with Google. Google Image Ads Want to make an impression on customers with engaging graphics? Use Google image ads to capture people’s attention as they browse websites in the […]
The Do’s and Don’ts of Social Media Marketing
The Do’s and Don’ts of Social Media Marketing 1. Respond Quickly The purpose of social media marketing is to stay engaged with your followers. If someone comments on a post, messages you, or replies to a tweet, take a few seconds to respond. It is important to make your followers feel as though they […]
Press Release Media Contact
Three Tips for Selecting a Press Release Media Contact A press release represents the most fundamental tool used to make a connection with the media. A key element of a press release is the designation of a media contact. The media contact is a person named in a press release as the individual media representatives […]
Logo Design And Brand Identity For A Company
All You Need To Know About Logo Design And Brand Identity For A Company. If you run a business of any kind, having an effective logo design goes a long way in improving your brand identity. It is important that you get the logo just right so that you can sell your business better. This […]
Creating the Best Homepage for Your Business
5 Essential Tips for Creating the Best Homepage for Your Business Living in an age where the Internet is a major part of our everyday lives, it is highly likely that the very first experience someone has with your business will be through your website. With first impressions counting for so much, and people’s attention […]
