3 Ways People Are Engaging with Media
By Olivia Roehm | Account Executive In 2019, it is increasingly important to track how our target and potential customers are engaging with digital media. Content engagement is a sure way to truly understand your customer, so let’s take a look at some popular ways people are engaging with media. 1. User-generated content Younger […]
Build Your Following: 5 Benefits of Using Social Media Management Services
Build Your Following: Many businesses start out handling their own social media profiles, as doing so is simple and cost-effective. Once your business becomes successful, however, it’s a good idea to enlist the help of a social media management company. Here are five proven benefits of hiring professionals to handle your social media tasks. 1) […]
Maxon C4D 102
by Ryan Goldberg, Graphic Designer A Not So Quick Intro Here I will be covering more topics on C4D stemming from this article. There I covered the basics of navigating through the viewport and understanding some of the workplace. In this article, I will include a few more things on a higher level and maybe […]
3 Cutting Edge Digital Marketing Ideas to Activate Your Brand
3 Cutting Edge Digital Marketing Ideas to Activate Your Brand By Olivia Roehm, Account Executive How can you cut through the noise? This becomes the ultimate question after you’ve asked yourself who is your target audience, what challenge of theirs are we solving, and what investment can we put behind it. Digital is integrated as […]
Copywriting vs. Design: What Comes First?
Copywriting vs. Design: What Comes First? June 18, 2019 by Amanda Pearl | Project Manager Ah yes, the unsolved question that has been deliberated for years – which comes first “the chicken” or “the egg”? Some say it was the chicken, for others, it has to be the egg. When it comes to creative processes, […]
Conversational Marketing VS Promotional Marketing
Conversational Marketing VS Promotional Marketing June 17, 2019 by Olivia Roehm | Account Executive In 2019, businesses and consumers are able to communicate on a massive scale that has never been seen before. Whether communicating on social media platforms, or using a 24/7 chatbot services, it is becoming readily apparent that a strong conversational marketing […]
Focus On Your Customer, Not Your Competition
By Olivia Roehm, Account Executive I’m not arguing the need to keep track of what your competition is doing, but there is someone more important to focus on: your customer. There are a number of items a company must track to reach growth goals. Identifying changes in the industry and competition will provide an understanding […]
So Bad It’s Good
May 28, 2019 by Peyton Beard | Social Media Specialist Image Credit: Katerina Kamprani Let’s face it: there’s a lot more bad design in the world than good. Designers and non-designers alike LOVE to point out, praise, and analyze good design when they see it, but understanding bad design will not only improve one’s personal […]
Marketing Your Business with Instagram Stories
May 21, 2019 by Kristian Segelken | Social Media Specialist If you are only posting to your business’ Instagram feed, you are missing out on half of what the platform has to offer. Instagram stories are a fun and effective marketing tool and recent updates make it easier to use than ever. Not sure where […]
Facebook for CPGs: Increasing Reach, Building Brand Loyalty, and Tracking sales Impact
By: Olivia Roehm, Account Executive As the consumer packaged goods industry continues to grow, so do the needs and demands of the customer. Among the growing list of 2019 trends, companies need to focus most importantly on the increased reliance on customer data. With over 156M people in America accessing Facebook each day, there are […]
