SEO vs. PPC – How to Figure Out What Your Business Needs
Both PPC and SEO have their own sets of advantages and disadvantages to increase the visibility of your website in search engine results.
Why It Is Vital Your Business Has a Digital Marketing Plan
Why It Is Vital Your Business Has a Digital Marketing Plan The vast majority of businesses will understand the need to build an online presence. Whether your organization is focused primarily on the online or offline world, improving the perception of your brand can take place via a digital marketing plan. Unfortunately, it is common […]
The 5 Key Elements of a Marketing Campaign
The 5 Key Elements of a Marketing Campaign By Olivia Roehm | Account Executive It all starts with a goal. Most of the time, the answer to my question, “what is the goal?” is “sales!” Yeah, we know. Let’s dig a little deeper on how to identify the goal and what key elements are crucial […]
Are Deadlines Important?
by Amanda Pearl, Project Manager Deadlines. The term alone is the bane of most people’s working lives. It’s the term your boss uses that seems to add pressure to a task or situation instantly. You get assigned a deadline, and the clock begins to tick down. As daunting or annoying as they may seem, deadlines […]
Using a Facebook Pixel to Track Advertising Performance
If you have installed a Pixel and are tracking conversions, Facebook gets better at delivering your ads to people who are more likely to take certain actions.
The Case Against Stock Photography
by Kristian Segelken, Social Media Manager We are all familiar with stock photography. It’s everywhere. It seems nearly every brochure, advertisement, or packaged product contains an eerily perfect photo of a smiling family or field of flowers. We know these images are fake but we continue to let them slide. As the Atlantic’s Megan Garber […]
What We Loved About Digital Summit Philadelphia 2019
It was another great year at Digital Summit Philadelphia 2019 where over 1,400 marketers and industry professionals of all levels came together for 2 days of amazing presentations on everything from advanced SEO tactics to effectively targeting Gen Z. If you had the pleasure of attending this year, you are probably still recovering from the […]
3 Ways to Know It’s Time to Switch to a New SEO Provider
3 Ways to Know It’s Time to Switch to a New SEO Provider If your company has an SEO provider, it means that you take search engine optimization seriously, and understand how important SEO is to maintaining an organic presence on the search engines. What if your experience with your SEO company isn’t all positive, […]
Savvy Social Media Marketing Tips for Any Small Business
Savvy Social Media Marketing Tips for Any Small Business Every business knows they need to participate in social media marketing, but figuring out how best to do it can be challenging. As a small business owner, you might choose the services of a professional social media company to do your social media marketing. Alternatively, you […]
Focus On Your Customer, Not Your Competition
By Olivia Roehm, Account Executive I’m not arguing the need to keep track of what your competition is doing, but there is someone more important to focus on: your customer. There are a number of items a company must track to reach growth goals. Identifying changes in the industry and competition will provide an understanding […]
