Marketing Your Business with Instagram Stories

May 21, 2019 by Kristian Segelken | Social Media Specialist If you are only posting to your business’ Instagram feed, you are missing out on half of what the platform has to offer. Instagram stories are a fun and effective marketing tool and recent updates make it easier to use than ever. Not sure where […]

Cool Nerds Marketing’s Top 10 Things to Do in Delaware

We at Cool Nerds Marketing, love and support where we work, live and play. We’ve put together a list of each team member’s favorite things to do in Delaware. Enjoy! Main Street in Newark Olivia Roehm, Account Executive Living in a ‘college town’ means access to a number of great places to eat, shop, and […]

Five Ways to Improve Your Company’s Marketing Efforts

Five Ways to Improve Your Company’s Marketing Efforts Without proper marketing, it can be tough for interested customers to find your company’s products or services. Luckily, if you feel like your marketing efforts aren’t quite at the level that you would like them to be at, there are some easy ways to give them a […]

Facebook for CPGs: Increasing Reach, Building Brand Loyalty, and Tracking sales Impact

By: Olivia Roehm, Account Executive As the consumer packaged goods industry continues to grow, so do the needs and demands of the customer.  Among the growing list of 2019 trends, companies need to focus most importantly on the increased reliance on customer data.  With over 156M people in America accessing Facebook each day, there are […]

Start-Up Mistakes Not to Ignore as You Start Your Business Journey

Start-Up Mistakes Not to Ignore as You Start Your Business Journey A start-up business requires all your blood, sweat and tears to run. You may find it easier to set the goal to become your own boss, but in order to succeed with your idea, it is important to perform the necessary market research, in-depth […]

Spring Marketing Tips to Attract Your Customer Base

April 10, 2019 by Amanda Pearl | Project Manager Move aside Winter – Spring is taking over! The weather is finally starting to warm up and the sun is setting later and later. It’s time to box away the puffer coats and turtlenecks and break out the sundresses and favorite pair of sandals. Season changes […]

Creating Online Strategies for Driving In-Store Traffic

Assorted grocery products on a refrigerator shelf, representing the target market for a CPG marketing agency.

April 1, 2019 by Olivia Roehm | Account Executive Is there a real danger of the retail store dying off due to advancements in technology, and e-commerce behemoths like Amazon and Alibaba? Studies show that the “brick and mortar” retail store isn’t going anywhere, and in some cases is even making a comeback. The best […]

5 Reasons You May Need to Outsource Your Marketing

April 1, 2019 by Olivia Roehm | Account Executive From small business owners to large corporations, many are choosing to outsource their marketing efforts in 2019. There are a lot of moving pieces that make a business run, but no one is going to buy your product or service if they don’t know it exists. […]

8 Reasons Why You Should Invest in Great Website Design

Feb. 12, 2019 by Ally Nagle | Web Designer 1. Your website is visually unattractive First impressions are everything. Many potential customers or clients visiting your website will immediately leave your site and go on to a competitor’s if your website is straight up ugly or has a very poor organization. Today’s most well-performing websites […]