Researching Brands for Influencer Marketing: A Detailed Look
Influencer marketing is about more than just finding the right influencers. It’s also about ensuring that brands align well with the influencers they partner with. This alignment is essential, and proper research is key. To ensure this alignment, brands need to do the following: Understand their own identity, mission, vision, and values. What does the brand […]
The Ultimate Guide to Influencer Marketing.
Allbirds’ Meteoric Rise: Achieving 1 Billion Impressions and a 20% Sales Surge through Influencer Marketing Generating over a billion impressions and realizing a 20% uptick in sales might seem like tall claims for many brands. Yet, this was the tangible success story of Allbirds when they collaborated with influencers. How did a sustainable footwear brand […]
