Maximising Your Meta Tags for SEO and CTR

In recent years, people have paid less attention to the optimization of Meta descriptions and Meta tags for good reason. It’s no longer an important thing to do when attempting to get your web pages ranking highly for your chosen search terms. However, it’s important that you don’t overlook the value of paying a bit […]

Why Small Businesses Need Local SEO

The search engines are constantly improving their algorithms in order to provide the most relevant results to their users, and one of the most important aspects of this is targeting results based on geographical location. For local businesses stepping into the highly competitive world of online marketing, making sure that your website shows up in […]