Marketing Your Business with Instagram Stories
May 21, 2019 by Kristian Segelken | Social Media Specialist If you are only posting to your business’ Instagram feed, you are missing out on half of what the platform has to offer. Instagram stories are a fun and effective marketing tool and recent updates make it easier to use than ever. Not sure where […]
Five Ways to Improve Your Company’s Marketing Efforts
Five Ways to Improve Your Company’s Marketing Efforts Without proper marketing, it can be tough for interested customers to find your company’s products or services. Luckily, if you feel like your marketing efforts aren’t quite at the level that you would like them to be at, there are some easy ways to give them a […]
Facebook for CPGs: Increasing Reach, Building Brand Loyalty, and Tracking sales Impact
By: Olivia Roehm, Account Executive As the consumer packaged goods industry continues to grow, so do the needs and demands of the customer. Among the growing list of 2019 trends, companies need to focus most importantly on the increased reliance on customer data. With over 156M people in America accessing Facebook each day, there are […]
What Is Influencer Marketing and Why Does Your Business Need It?
What Is Influencer Marketing and Why Does Your Business Need It? Influencer marketing is one of the hottest trends in the online marketing space right now. But while many trends have a short life, quickly being replaced by something new, influencer marketing is here to stay. Influencer marketing has been around for long enough to […]
Spring Marketing Tips to Attract Your Customer Base
April 10, 2019 by Amanda Pearl | Project Manager Move aside Winter – Spring is taking over! The weather is finally starting to warm up and the sun is setting later and later. It’s time to box away the puffer coats and turtlenecks and break out the sundresses and favorite pair of sandals. Season changes […]
5 Reasons You May Need to Outsource Your Marketing
April 1, 2019 by Olivia Roehm | Account Executive From small business owners to large corporations, many are choosing to outsource their marketing efforts in 2019. There are a lot of moving pieces that make a business run, but no one is going to buy your product or service if they don’t know it exists. […]
Spotted From The Train: The Many Ways Facebook Is Emphasizing Its Evolution
Over the past several months Facebook has been dealing with a bit of a situation. Following the 2016 US Presidential Election stories began to surface that drew lines between Russian influence on the election and Facebook. In light of this scrutiny, Facebook, led by founder Mark Zuckerberg, has been making some serious moves to dust […]
Custom Audience Insights Dashboard From Cool Nerds Marketing Now Available In Google Solutions Gallery
As a Google Certified Partner, we work very hard to provide our clients with the information they need in order to fully understand how everything from SEM/social efforts to SEO strategies is impacting their bottom lines. One of the most important aspects of a well-managed account is reporting. While metrics specific to individual campaigns should […]
Snapchat filter for University of Delaware
We launched the filter 6/14/17 and have had over 1,333 uses in less than 24 hours! Snapchat is a growing platform in our world and communities! Many of our nerds are University of Delaware alumni or live in local areas, one noticed that Newark did not have enough cool filters, so we put our graphic […]
Why Healthcare Professionals and Organizations Need Social Media
Social media is an undeniable force, an integral and constantly evolving part of our lives. Most companies recognize that social media is essential to marketing, but as a regulated industry, many healthcare organizations and providers still avoid its integration, although these regulations become increasingly less of an issue as healthcare organizations develop HIPAA-compliant guidelines to […]
